Whitney Haslam Johnson is part of the Haslam Sports Group (HSG), which operates the Cleveland Browns, Major League Soccer’s Columbus Crew and the recently acquired Milwaukee Bucks.
Whitney provides her communications, marketing, guest and team member expertise to all HSG properties. Sports Business Journal named Whitney a “Game Changer” in 2018.
Previously, Whitney, was a member of Pilot Flying J’s Board of Directors and was responsible for elevating the company’s guest and team member experience by working with multiple departments across the company to ensure ongoing refinement of its brand image. From marketing and communications to modernizing facilities and implementing new technologies and innovative programs, she focused on improving guest experiences to ensure that loyalty and satisfaction are the primary emphasis for every Pilot Flying J interaction. Whitney’s contributions have been instrumental in further establishing Pilot Flying J as one of the most dynamic and recognizable brands across North America.
Whitney’s career at Pilot Flying J started as a category manager and creative services manager in 2005. She was an assistant controller at Marriott International Hotels from 2001-03 and led the Southeast fundraising efforts for the 2003-04 Bush-Cheney reelection campaign.
As a leader in the community, Whitney has served on the board of directors for the Knoxville Museum of Art and Second Harvest Food Bank of East Tennessee, as well as on committees for the United Way of Greater Knoxville.
Whitney earned a bachelor’s degree in finance from the University of Georgia in Athens, Georgia, in 2001. She and her husband, JW, currently reside in Cleveland, Ohio with their three sons.
