About Us

We bring our fans and our communities best-in-class experiences and teams that consistently deliver results.

Our Story

Haslam Sports Group embraces the positive impact of sports and its unique opportunity to unify communities.

Dee and Jimmy Haslam, along with Whitney and JW Johnson, founded Haslam Sports Group in 2020. Through the Haslam and Johnson families’ network of industry experience and relationships, their mission is to create world class organizations that achieve sustainable success, provide a best in class fan experience, and give back to their region. We look to invest in strategic sports and entertainment opportunities, with our current portfolio including ownership of the Cleveland Browns, operating rights to Major League Soccer’s Columbus Crew, and co-ownership of the Milwaukee Bucks, as well as investments in HSG Ventures, HSG Facilities and other entities.


To be leaders in delivering unparalleled experiences that last a lifetime.


Engage and unite communities through premier sports and entertainment experiences.


Our Core Values Steer Us to Success

Innovative and ambitious fans

We strive to provide our customers with best-in-class experiences that exceed expectations. We are fan obsessed. 

Collaborative and open team

We leverage our experience, resources and expertise to drive our portfolio companies forward. We empower our teammates to share ideas, strategies and best practices to optimize results. 

Connected and united community

We are committed to helping community members reach their full potential by removing barriers and providing equal access to resources. 


Meet the Founders

Our leadership team strategically pursues innovation and actively works to foster diversity of thought as we strive for the best.

Dee and Jimmy Haslam

CEO and Chairman, Managing Partners

JW Johnson

Executive Vice President, Partner

Whitney Haslam Johnson

Managing Partner


Our Role Within Our Community

We give back to our region to drive positive change as stewards of true community assets.