About Us
We bring our fans and our communities best-in-class experiences and teams that consistently deliver results.
Our Story
Haslam Sports Group embraces the positive impact of sports and its unique opportunity to unify communities.
Dee and Jimmy Haslam, along with Whitney and JW Johnson, founded Haslam Sports Group in 2020. Through the Haslam and Johnson families’ network of industry experience and relationships, their mission is to create world class organizations that achieve sustainable success, provide a best in class fan experience, and give back to their region. We look to invest in strategic sports and entertainment opportunities, with our current portfolio including ownership of the Cleveland Browns, operating rights to Major League Soccer’s Columbus Crew, and co-ownership of the Milwaukee Bucks, as well as investments in HSG Ventures, HSG Facilities and other entities.
Vision
To be leaders in delivering unparalleled experiences that last a lifetime.
Mission
Engage and unite communities through premier sports and entertainment experiences.
Values
Our Core Values Steer Us to Success
Innovative and ambitious fans
We strive to provide our customers with best-in-class experiences that exceed expectations. We are fan obsessed.
Collaborative and open team
We leverage our experience, resources and expertise to drive our portfolio companies forward. We empower our teammates to share ideas, strategies and best practices to optimize results.
Connected and united community
We are committed to helping community members reach their full potential by removing barriers and providing equal access to resources.
Team
Meet the Founders
Our leadership team strategically pursues innovation and actively works to foster diversity of thought as we strive for the best.
Involvement
Our Role Within Our Community
We give back to our region to drive positive change as stewards of true community assets.
